Pura Weeda

Project Tags

Branding, Packaging, Visual Identity Design

Tools & Softwares

Adobe Photoshop, Adobe Illustrator

People

Designer(s):
Nazanin Fatemeh Haghighat (Me)
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Clients:
Alexander Skripalev
Christian Ilumin
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(Note that some parts of the images might not be shown if your screen ratio is portrait.)

Pura Weeda is a Canadian cannabis company that takes pride in its commitment to purity. Every step of its production process is free from unnecessary additives and artificial chemicals, ensuring a clean and natural product. I was tasked with creating a visual identity that reflects this dedication to quality and authenticity.

Round 1

Colorful, Simple, Pure

After having a few conversations with the owner (Alexander) we landed on this brief :

A clean but colorful logo, simply elegant and exotic to represent the brand Pura Weeda, which believes in the pure use of cannabis.
The preferred colors are green and blue.

I started this project by having a thorough conversation with Alexander (the owner) about his visions for the company, and sent a questionnaire to make sure we both have a good understanding on the brand identity.

The word pure can be associated with clear water or images of nature. So I used a drop of water that symbolizes purity combined with the simplified organic leaves it identifies the name "Pura Weeda" without getting too complicated for a Logo.

Sharp edges represent strength and stability, and curved lines communicate human qualities and purity.
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Simplifying as much as it doesn't hurt the concept can is one of the requirements of a timeless logo.

This can also result in a more memorable logo that can be doodled by anyone who remembers it!

I also offered other options in the same theme, based on the brief.

round 2

High Quality, Premium, Pure

Another conversation with both of the owners made me realize they weren't on the same page about their brand identity, and we agreed on a second brief and concept:

High quality and premium visual identity resembling high end minimal makeup brands.

This Logo was inspired by natural elements, the initials P and W forming abstract sun and mountains.

As for the colors, I used a muted and earthy version of the blue and green which was initially requested.

Second Design - I offered multiple design options for the new brief.

This design is centered around the ocean as symbol of purity. Using P and W to form the ocean waves.

The color combination for the brand are sand colors and muted greens with a tinge of blue inspired by the colors of the beach.

round 3

Illustrative Branding

The clients were also curious to see how the brand would look with an illustrative style inspired by my personal artwork. Additionally, they had a concept in mind but were unsure how it would translate into a final execution.
here you can see some shots of those design concepts.

Skillsets as a Multidisciplinary Designer

I've been illustrating for as long as I can remember, and in 2018, I began freelancing teaching myself graphic design disciplines such as branding and editorial design. Later, I strengthened these skills and expanded my expertise to include experience and interaction design during my university studies.

Nila Bakery Branding Design by NFHGraphic (Nazanin Fatemeh Haghighat)

Pure Cannabis Gummies Branding Design by NFHGraphic (Nazanin Fatemeh Haghighat)

Pura Weeda Branding Design by NFHGraphic (Nazanin Fatemeh Haghighat)

Branding & Editorial Design

Distinctive visual identities, logos, patterns, packaging, books, magazines, and print materials that elevate brand storytelling and captivate audiences