Branding, Packaging
NFHGraphic
Pure
Branding & Packaging
Project Tags
Tools & Softwares
Adobe Photoshop, Adobe Illustrator
People
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Pure is a cannabis brand powered by Legacy Company. Legacy creates an elevated experience for connoisseurs by providing exceptional first-choice cannabis in each of their product categories.
I was assigned to create a package designs and visual elements that can communicate this brand's identity to their specific customer.
I was assigned to create a package designs and visual elements that can communicate this brand's identity to their specific customer.
Ideation
Pure:
Pure Wellness, Pure Simple.
Pure provides cannabis gummies as a way for adults to cope with anxiety or chronic illnesses, such as arthritis, cancer pain, fibromyalgia and neuropathic pain.
Pure distills the essence of conscientious well-being into every infused gummy, providing a subtle, thoughtful path to balance and tranquility through the purity of cannabis.
we started by identifying the target audience and their interests and aesthetics.
We developed and created the logo and icon inspired by hexagons and beehives as a symbol of fertility, balance and efficiency.
We carefully tested and selected Almond Cream, Rosemary Green, and Espresso Brown as the brand's main colors.
And after a few rounds feedback from the client, agreed on this design for the first products of this brand with 3 effects:
1- Afterglow
2- Jamboree
3- Wanderlust
And after a few rounds feedback from the client, agreed on this design for the first products of this brand with 3 effects:
1- Afterglow
2- Jamboree
3- Wanderlust
Social Media Content
I designed cohesive packaging and Instagram content that embodies luxury, femininity, and natural purity. My decision making focused on creating a harmonious visual language, from muted, sophisticated color palettes to clean typography and tactile textures, ensuring every touchpoint reinforced the brand’s identity. The social media grid blends lifestyle storytelling, product education, and brand ethos, strategically crafted to engage the target audience while maintaining a premium, consistent aesthetic.
